Friday, February 18, 2011

JUST DON'T DO IT!

Longtime Santa Cruz Skate Brand On Supporting Core Retailers | TransWorld Business
All our shops, companies and magazines were born out of a passion ...
A lot of the industry is now being diluted by outsiders ...
They are entering our community, attending our trade shows and romancing our core retailers, magazines, and companies,
but all they really need from us is to gain legitimacy ... Once they have that, they can sell to their big box stores and mass distribution
outside of our passionate community.

At that point it’s too late.

Steve "Birdo" Guisinger,
founder & owner,
Consolidated Skateboards

Click on the above link to read the full interview from TranWorld Business.